Hair is made up of proteins, primarily keratin. Its health depends on several factors, including genetics, environmental factors, and our hair care habits.

Unfortunately, hair can become damaged quickly and can take a very long time to recover.

  • BASIC INFORMATION

    • Know your hair type (fine, thick, curly, straight, wavy)
    • Know your scalp type (dry, oily, sensitive)
  • SHAMPOO

    • Shampoo twice: the first wash removes excess oil and buildup, while the second provides the intended action (volume, smoothing, hydration, etc.).
    • Focus the shampoo on the roots rather than the ends.
    • Use a shampoo suited to your hair and scalp type.
    • Avoid washing your hair too frequently.
    • Do not wash your hair with water that is too hot.
    • Massage the scalp using straight movements rather than circular motions to help prevent tangling.
  • HAIR MASK

    • Apply a mask after shampooing.
    • A mask does not replace conditioner. Apply conditioner afterward.
    • Leave the mask on for 1 to 30 minutes depending on your hair's needs.
    • Do not apply it to the roots; apply only to the lengths.
  • CONDITIONER

    Apply conditioner at the very end, focusing on the lengths.

    Do not apply it to the roots.

    Leave on for 1 to 5 minutes.

    Rinse the hair with lukewarm or cool water.

  • DRYING

    • Do not rub the hair with a towel. Gently squeeze out excess water.
    • Do not wrap the hair too tightly in a towel, as this can pull out shorter hairs around the face.
  • STYLING

    • Use clean, well-maintained styling tools that are appropriate for your hair type.
    • Use high-quality styling tools.
    • Do not use a flat iron above 380°F.
    • Detangle the hair before using a flat iron.
    • Avoid repeatedly passing the flat iron over the same section; 1–3 passes per strand is usually sufficient.
    • Use the right type of hairbrush.
    • Take smaller sections when using a flat iron for better results.
    • Gently brush the hair, starting from the ends.
  • STYLING HABITS

    • Do not sleep with wet hair, as this can cause breakage and damage.
    • It is best to sleep on a silk or satin pillowcase. This helps reduce tangles and static while allowing the skin to breathe.
    • Trim the ends regularly.
    • Visit a professional hairstylist regularly.
    • Avoid constantly playing with your hair.
    • Avoid putting dryer sheets in the dryer with your towels. These highly chemical sheets can leave a waxy coating on the hair.
    • Massage your scalp for at least 2 minutes a day to promote blood circulation.
    • Eat a healthy diet and drink plenty of water. Hair health starts from within.
    • Consider supplements such as collagen and fish oil (omega-3).
  • PRODUCTS

    • Avoid oil treatments, as they can simply make the hair greasy without penetrating the hair fiber or providing deep hydration.
    • Check the expiration date of your products.
    • Make sure you are using products suited to your hair type.
    • Don't force yourself to finish a product you don't like.
    • Store and close hair care products properly.
    • Use professional hair care products and avoid low-quality mass-market products with poor-quality ingredients.
    • Avoid products containing parabens, sulfates, silicones, abrasive salts, and phthalates.
  • ACCESSORIES

    • Avoid tying your hair too tightly or using clips and hair accessories that can pull on or damage the hair.
    • Use satin or soft fabric hair ties without metal components.
    • Pay attention to the type of hair extensions you choose, including the application and installation method.
    • Avoid placing a hair accessory in the same spot every day.